If you have recently started a new business then there is likely to be a lot of things on your mind, however at the top of this list should be how you plan to market you company in the 21st century. A vast amount of business in done online these days and that is why you need to have an online presence if you are to compete with everybody else jostling for position in your industry. Even if you do not sell anything over the web it is still vitally important that you are visible to the millions of people that carry out internet searches on a daily basis.
The best way to do this is through search engine optimisation or SEO and although it can be a bit technical sometimes there are few things you can employ from the start to put you in good stead for the future.
Website Design –
If you have just opened your new business the chances are you will want to get your website up and running as soon as possible to take advantage of over 2 billion people that use the internet every day. Before doing this though you need to take two sets of entities into account; your audience and the search engine robots. You need to ensure that you website is simple enough for people to navigate easily and has a site map and a simple layout to help the search engine robots to index it.
Title Tags –
Title tags are just one small part of SEO but arguably one of the most important. They are used by search engines to help them identify what sort of information your page displays and can be found on the tab at the top of your website. Most people’s title tags will simply just display the company name but to optimise them fully you should include some key search terms.
For example, if you are running a website for your auto garage called ‘Carl’s Cars’ then your title tag should read something like ‘MOTs, services and repairs | Carl’s Cars’. This way if anybody types in MOTs, services or repairs into their search engine; your site is more likely to show.
The act of blogging has grown and grown ever since the internet was invented and now there are over 42,000,000 blogs on the World Wide Web and that’s just on WordPress sites alone. Blogging has evolved from being a useful tool for people to talk about their hobbies and interests into what is now a valuable SEO technique. By blogging onsite and offsite you will create consistent, unique content that will link back to your website and help to build up its authority.
Social Media –
If you have just set up your own business then you should waste no time in hopping over to a relevant social media platform and creating a business page. Not only will this help you to reach your audience in a way that has never been possible before but it will also help you share your industry knowledge and build up a valuable fan base. Google also likes social media activity as it shows that your site and its content are highly relevant in today’s society.
You need to ensure that you find the right platform for your business and your audience though. For example, if you sell products that are better when accompanied by a picture then Pinterest is a great one to choose. Alternatively, if you are simply looking to reach as many people as possible with an age range of 18-30 then Twitter will enable you to do this.
These tips are literally just scratching the service of the SEO landscape but they are a great starting point and are easy to implement when you have only just started your business. In the long run you may need to go a bit deeper with your marketing efforts and that is where many of the UK SEO companies will be able to help.
- License: Creative Commons image source
Chris Mayhew works for internet marketing agency Marketing By Web and wants to let people know how much their website can benefit from SEO.