ECommerce rates are surging and it is now one of our main shopping methods. This year eCommerce has seen a 20% increase in sales. No matter how big or small your business, from a start up bakery to an international recruitment company, eCommerce is undeniably the way forward. With competition rife, the market is stronger now than ever so it is important to implement a strategic SEO plan to ensure that your eCommerce site is highly visible to search engines. We have put together some tips on how to optimise your eCommerce site for SEO purposes.
Keep Your Product Close to the Home Page
The home page is one of the most important places on an eCommerce site. Essentially, it is like walking through the front door of a shop. We know that the first thing your customer sees is bound to make a huge impression on their overall shopping experience. Your homepage is also the first page that a search engine will look at and it is usually the main source of PageRank. You should aim to have every product no more than 3 clicks away from your homepage for customer ease of use and SEO purposes.
Make the most of Title Tags
Title tags refer to the main text that describes an online document. Composing a descriptive, keyword rich title tag is very important for SEO purposes. Title tags can be up to 70 characters, 7 – 8 words. For best SEO results, include the keyword at the beginning. Use title tags to describe the different types of products that you sell to engage a wider search audience.
Google Adwords Keyword Tool
Defining the correct keywords to use for your eCommerce SEO is extremely important. Google Adwords provides their own free keyword tool that will help you determine the best keywords for your SEO strategy. The tool investigates how many searches terms get per month and allows you to specify the search location. The keyword tool will show you similar phrases and their search volume. You may find similar phrases that have lower competition and therefore easier to target and improve rankings.
Starting a blog on your site is not only way to attract a variety of people to your site but a great way to help your SEO too. By providing fresh, new and relevant content users will want to go back for more, as they will be interested in what you have to say. Incorporate your target keywords and BOOM; increase traffic to your site!
Having a section on your website where customers can review your products is a great way to not only build a healthy relationship with your customers but also an easy way of building keywords phrases on your site. Product reviews written by you or your customers can increase your traffic and when customers submit reviews, you don’t even have to do the work yourself!
Social Media is everywhere. We use social media to share more than any other online tool, particularly Facebook, Twitter and Youtube. Facebook enjoys more visits than any other websites, some days it has even more than Google. Use Facebook to keep your product on the minds of your customers, fans might even share your blog posts using Facebook and Twitter so get tweeting, sharing is caring!
If a strategic plan is well thought out and thoroughly implemented you are bound to see results. Everything takes time, so work hard and you will be rewarded. Best of luck and happy selling!