Online marketing is becoming a bigger and bigger part of most businesses’ long term plans. Whether you’re new to the field or you’ve been dabbling in internet marketing for years, there are a few new things happening online in 2013 that will no doubt impact the face of the industry going forward. Here are a few of the biggest trends in online marketing for 2013 and ways in which you can make them work for your business.
Viral Content is King
It’s tougher to create true viral content than most people realize, but when marketers hit a nerve it can mean big things for page views. All types of viral content, from videos to online quizzes, are poised to stay big in the public consciousness this year.
Apps are the New Commodity
With the prevalence of smartphones, creating apps has become a field in and of itself. Marketers are thinking outside the box and creating apps that drive traffic back to a centralized website. If you have a great idea for a business-related app it’s easy to find a developer online willing to create it for you in just a few days.
Social Media is Becoming More Tangible
The problem with social media marketing until the last few years is that it was relatively untraceable as a sales tool. Businesses had a hard time measuring the impact of Facebook likes and Twitter followers had on their business but with new analytics tools and metrics, it’s easier than ever to find out how social media marketing is directly impacting business in 2013.
Businesses are Working Together More Than ever
The web is connecting like-businesses in a way that’s never been seen. From online chat rooms to group coupon sites, it’s easy to see how businesses in the same industry are feeding off each other in a new way. Harness the power of this newfound creative pool and reach out online to other businesses like your own. LinkedIn is a powerful media tool connecting businesses internationally, too.
Whether you’ve got a dedicated marketing professional on your team or you’re just trying different things online, the internet is the place to be when it comes to building your brand and creating customer loyalty. The best online marketing cuts through the clutter and sticks in people’s minds…maybe your great idea will be the next big thing!
Author Bio: Lucy; a tech freak, blogger and computer science student. Written articles on blogging tips, internet marketing, ppi reclaim and gadgets.